DTIA Academy · Digital Marketing
Digital Marketing
Stand up a measurable demand engine — site, tracking, CRM and attribution.
5 weeks · part-timeOnline
Curriculum
What you will cover
Module 1
Strategy
- • ICP & funnel
- • Channel mix
- • Stack
Module 2
Build
- • Conversion site
- • Tracking & CRM
- • Content workflow
Module 3
Run
- • Campaign operations
- • Attribution
- • Optimisation
Outcomes
What you can do afterwards
- Define a funnel and channel plan
- Set up end-to-end tracking
- Report pipeline contribution
Register for Digital Marketing
Cohorts, dates and fees are confirmed on enquiry. Use the consultation form and select DTIA Academy to register your interest.
Train your team, not just individuals
DTIA Academy programs can be run as closed cohorts for your organisation, tied to a live transformation project.